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Messing with the Java Brand

Sun Java Desktop System (*)

Baigent: “The #9 Reason that Sun is Setting: Messing with the Java Brand: … the ill-fated Sun Java Desktop System … [it] was no more about Java than is Mac OS X (which, like JDS, contains a Java SE runtime)”

Yup, that was about the time I left Sun, rather gladly as there was clearly some

‘When I use a word,’ Humpty Dumpty said, in a rather scornful tone,’ it means just what I choose it to mean, neither more nor less.’

going on. It was a totally inane name, the Sun Java Desktop System simply wasn’t a Java desktop system, everyone knew it, nailing the word Java onto everything whether it had anything to do with Java or not was fingernail-pullingly painful. It should have been shot down by an independent advertising watchdog :-)

*Contains only trace elements of Java

This entry was posted on Saturday, May 2nd, 2009 at 2:58 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Messing with the Java Brand”

  1. Pádraig Brady says:
    Tuesday, May 5th, 2009 at 10:38 am

    Well in fairness it did have java and the mozilla java plugin installed without the stupid hoops one usually had to jump through. I never understood why Sun spent billions of making cool technology and made it a pain in the ass to install etc. Oh and it had jedit and jdiskreport :)
    http://www.pixelbeat.org/pics/ss/JDS_morph.png

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